Product information management
Product information management (PIM) and data enrichment, when executed well, are sources of competitive advantage and valuable assets for a company, and they can be flexibly utilized in various channels. Online stores and services, sales, marketing, customer service, brick-and-mortar stores, and retailers all need up-to-date, consistent, and rich product data. Information often resides in the email accounts, spreadsheets, and networked disks belonging to product managers and employees, so the competitive advantage that this information could generate is lost.
Rich, centrally-managed product information generates savings in the organization's internal processes and is provided consistently to consumers, partners, retailers, and corporate customers, regardless of the channel.