Online shops have the potential to multiply company sales. A successful online shop works on all devices around the clock, and serves customers regardless of the market area. In comparison with brick-and-mortar shops, it is quick and cost-efficient to open an online shop in a new market area. The product range available on an online shop is not restricted by floor area or shelf space as with a brick-and-mortar shop.
Online shops support the brand of the shop chain as a whole, while creating new sales. Shop-specific availability data shown on the online shop can guide consumers directly to the correct shop. Online shops can provide Click & Collect functions to boost their co-operation with brick-and-mortar shops. Such functions enable customers to choose products in the online shop and pick them up from their selected physical shop.
B2B online shops differ from traditional consumer online shops in that the customers are companies rather than ordinary consumers. Often, these companies are old customers of the online merchant, who wants to serve them more efficiently and productively.
A B2B online shop often represents one of a company's many channels. The most effective implementations can enhance the service provided to smaller customers by eliminating the human resources needed for order-taking, thereby freeing up sales resources for larger, more profitable customer relationships.
The selection of an online shop platform is important because it will be used for a long time and there are always costs involved in changing to a different platform. When selecting an online shop platform, the shop's estimated visitor numbers, language versions, integrations, and customizations of the transaction experience should all be taken into account. Ongoing maintenance services will play a key role after the online shop is published. No online shop can provide the latest features and remain secure year after year unless care is taken to develop and update the platform.
The world's most commonly used online shop platform, Magento, comes with extensive functionality and is best suited to shops that require little or no customization of ready-made functionality. Crasman Stage enables the full customization of the transaction experience, along with a diverse range of integrations into different systems.
The world's most commonly used online shop platform, Magento, comes with extensive functionality and is best suited to stores that require little or no customization of ready-made functionality. Crasman Stage enables the full customization of the transaction experience, along with a diverse range of integrations into different systems.
When establishing an online shop, it is necessary to analyze the target audience, marketing, product information management, technology, logistics, means of payment, and analytics. Identifying the correct online shop provider and platform will enable the online shop to be developed over the long term.