Digital Asset Management means centralizing a company's digital material in one place where it can be effortlessly distributed to different target groups. The company's material bank keeps pictures, documents, logos, audio recordings, videos, and brand materials in good order and ensures that they are easily accessible.
Digital Asset Management system makes communication processes more efficient, increasing the cost-effectiveness of internal communications and external marketing as materials no longer fill up email accounts and the newest versions of pictures and documents are always easy to find in one place.
A modern Digital Asset Management solution is versatile and meets the modern requirements of marketing communications. The well executed user interface makes it quick, easy and cost-effective to upload, share, and use the marketing material. Good material management can be integrated into other systems as part of the organization's workflow.